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Tide was introduced by P&G in the 1940s as the world’s first heavy-duty laundry detergent. With the rising popularity of washing machines, Tide quickly became the best-selling detergent in the US. During the next several decades, its stain-fighting powers strengthened with the addition of enzymes and color-safe bleach. The current Tide product family includes Tide Powder Detergent, Liquid Tide, Tide PODS, Tide To Go and Tide Odor Rescue.